This document outlines the brand guidelines for Air, a creative platform that aims to provide 'space to breathe' for creative professionals. It covers the brand idea, logo, brand voice, art direction, typography, and color palette. The brand emphasizes a sense of lightness, openness, and calm energy, with a flexible visual identity that can adapt to different contexts. The document provides detailed guidance on the proper usage of the logo, typography, and color scheme, as well as examples of how the brand should be applied across various touchpoints, such as social media and video thumbnails.