This document outlines the specifications and guidelines for social media posts related to the NAB Show New York event. It covers details such as character count limits, image size requirements, and branding guidelines. The document provides an overview of the deliverables, general guidelines, and an asset checklist for creating social media content to promote the client's presence at the NAB Show New York. The guidelines emphasize the proper usage of the NAB Show New York name and logo, as well as the disclosure of sponsored content in accordance with FCC regulations.