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https://media.aircamera.com/a6f305f7-5251-430b-ae66-f4f74003b375/transcript.vtt

This video introduces T-Stats, an online platform for tourism data analytics in North Yorkshire. Led by Chris Nattress and Jess Watkins, it covers the system's purpose, how businesses can contribute data, and the benefits like benchmarking and trend analysis. The presentation showcases the user interface, data entry process, and various analytics features, including occupancy rates, visitor numbers, and weather data. Attendees learn how to access and interpret their business data within the regional context, fostering collaboration and informed decision-making.