This document is a toolkit for the 'Summer in York: Sunrise to Sunset' campaign, aimed at promoting York as a summer destination. It provides members with campaign messaging, assets, and suggested copy to enhance their marketing efforts. The campaign runs from May 1 to September 1, 2026, and encourages visitors to explore York from morning to evening. It highlights attractions, culture, family activities, outdoor spaces, food, and evening experiences. Members are encouraged to use campaign assets, share content, and promote summer events and overnight stays. The toolkit offers social media guidance and suggested copy for various platforms.