This document is a brand identity guide for Woolx, a company that produces high-quality merino wool products. It outlines the proper usage and application of the Woolx brand, including the primary and secondary logos, color palette, typography, and unacceptable usage guidelines. The guide aims to maintain aesthetic standards and ensure consistency across all mediums. It provides details on the brand's typography, color palette, and clear space requirements for the logo. The document is intended for internal use by Woolx to maintain the integrity and cohesiveness of their brand identity.