This document outlines a content calendar and suggested social media copy for the 'We Don't Serve Teens' campaign, aimed at preventing underage drinking. It includes specific messages for various events and times of the year, emphasizing the importance of not serving alcohol to anyone under the age of 21. The campaign highlights statistics on underage drinking and encourages conversations between parents and teens to keep drinking rates low. The content is structured around key dates and events, such as New Year's, the Big Game, Valentine's Day, and St. Patrick's Day, with a focus on reinforcing the legal and safety aspects of underage drinking.