This document outlines the specifications and guidelines for text assets, media assets, deliverables, and deadlines related to advertising content for the NAB Show New York event. It provides details on the maximum word counts for article headlines, descriptions, and body copy, as well as the required image sizes and file formats. The document also includes branding guidelines for the proper usage of the NAB Show New York name and logo. The goal is to ensure that all advertising content submitted for the event follows the specified requirements.