This document is the NAB Show New York 2026 Style Guide, providing detailed guidelines on the event's visual identity. It covers core creative concepts, logo usage, typography, color palette, design elements, and photo library. The guide emphasizes creating a unified and impactful visual experience for the event, ensuring consistency and alignment with the NAB brand. It includes specific instructions on how to use the logo, typography, and color palette correctly, along with examples of both correct and incorrect usage. The document also details the emotional and craft imagery styles to be used, highlighting the importance of capturing the audience's emotional response and the creators' craft in the event's promotional materials.