This document is a presentation about the NAB Show, focusing on Return on Objectives (ROO) and Return on Investment (ROI) for exhibitors. It outlines strategies for setting SMART goals, defining exhibitor objectives, aligning booth activities with KPIs, and budgeting for the event. The presentation includes tips for managing unexpected expenses and provides a sample budget guide. The content is structured to help exhibitors prepare for the NAB Show, with a focus on achieving both qualitative and financial outcomes.